KLAW by Niall Sabongi.

I have had the pleasure of working with KLAW Ireland, supporting the development and evolution of the brand across its portfolio of restaurants. From the early stages of creating brand identities to producing ongoing marketing materials, my role has focused on building distinctive visual experiences that reflect the personality of each venue while maintaining a strong connection to the KLAW family.

Working alongside the team, I have developed comprehensive brand guidelines, designed visual identities for new restaurant concepts, and created creative assets tailored to a variety of dining experiences. Each brand has been carefully crafted to establish its own character, ensuring that every restaurant feels unique whilst remaining recognisably part of the KLAW by Niall Sabongi portfolio.

As the business continues to grow, I provide ongoing design support on a monthly basis, refreshing campaign visuals, refining brand styling and producing a wide range of print and digital assets. My work extends from designing website templates and digital content to creating menus, tabletop tent cards, promotional materials and other customer-facing collateral that enhance the overall dining experience.

One of the most rewarding challenges has been balancing individuality with consistency. Each restaurant requires its own visual language, yet every brand must subtly reinforce the quality, craftsmanship and identity associated with KLAW by Niall Sabongi. Achieving this balance has required a strategic approach to branding, careful attention to detail and close collaboration throughout the creative process.

This long-term partnership has allowed me to contribute not only to the launch of new concepts but also to the continued evolution of established brands, ensuring they remain fresh, relevant and visually engaging across both print and digital platforms.