AIB Assets.

Over the past six years, I have worked closely with Allied Irish Banks (AIB), delivering a broad range of creative and digital design solutions across multiple departments. My work has spanned everything from designing logos for internal initiatives to developing and maintaining content within AIB's CRM platform, including the creation of careers-focused web pages.

Working within one of Ireland's largest financial institutions has required a meticulous approach to brand consistency. Every project has been developed in line with AIB's comprehensive brand guidelines, ensuring a cohesive visual identity across campaigns covering financial education, community engagement, recruitment, and local initiatives supporting GAA clubs, schools and charitable programmes.

A significant part of my role has involved translating existing brand assets into new campaign materials while maintaining consistency across different teams and communication channels. This has required close collaboration with marketing, branding and internal stakeholders to ensure every deliverable aligns with both creative objectives and corporate standards.

Throughout my time with AIB, I have designed more than ten logos for internal programmes and campaigns. Although each identity serves a unique purpose, they were all created to sit naturally within the wider AIB brand, balancing originality with strict corporate branding requirements.

One of the most rewarding aspects of this long-term partnership has been navigating the complex design and technical constraints of the banking sector. From adhering to rigorous brand governance to working within secure digital environments and CRM systems, every project has demanded careful attention to detail, compliance and accessibility. Successfully delivering creative solutions within these constraints has strengthened my ability to solve design challenges without compromising usability, consistency or visual impact.